A logo is just a pretty symbol with your company’s name on it – isn’t it? Few people realize the real significance of a good logo design and that it is an essential tool for the company’s marketing success. Having a unique logo and creating branding awareness for your company, are key factor’s in building recognition for your business. This graphic symbol, for most consumers, will be the only thing that they remember about your company and it is how your company is judged by.
Hiring a professional graphic designer is a good investment towards creating a sound and innovative logo design. One that will help promotes your business and establishes it’s identity. A good logo design needs to convey what your company is about, be instantly recognizable and help create trust in your customers.
Here are five steps to creating a good logo design:
- Have a good design concept: Do not be too hasty to create your logo. Define your target audience and explore your options. The logo design must meet the needs of this target audience or group. If your rush through your design concept, you could miss conveying your company’s real purpose or intent.
- Create a design brief: A good designer will meet with you to create a design brief that outlines the function of the business, the target audience and how the logo will be used. This information will streamline your design efforts and is vital to a successful design.
- Create a unique graphic symbol: Although, using sophisticated computer software or templates to create your logo may appear more economical or easier to use, they offer limited graphical ideas or options. Your logo and branding needs to stand out from your competition and be distinctly yours.
- Simple effective logo designs are best: It’s easy to over-design your logo. Don’t try to pack too much into your logo design, or use too many special effects. Overly complex designs are harder to reproduce and can be seen as clutter. Clean, simple logos are easy to understand and to remember. Sometimes less is more!
- Media-friendly logo designs: Your final logo should work in all mediums. Logo should be used on everything that your customers will come in contact with, from your product, to all printed and digital medias. If your logo is unable to be reproduced or is not suitable in any medium, the logo design has failed. Problems can occur when graphics are overly complex, color are incompatible or simply cannot be resized.