“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”
— Red Adair
You might think that hiring a professional graphic designer is a luxury that you can’t afford; or maybe you know someone that can just “help” you out, because they know a little something about computers. Here’s five reasons why hiring someone who specializes in graphic design is a better option.
A DESIGNER SAVES TIME
Just as you know your job and do it well, a graphic designer is a professional who knows their field. They know about things like bleed and trap, type-safety and imposition so that you don’t have to. A graphic designer can turn your ideas into reality in a short time, leaving you free to do what you do best.
IMPROVES YOUR IMAGE
Presentation is Everything! We’ve all seen business cards, postcards and brochures prepared on an in-house printer and the impression they leave. It’s obvious they were not created by a designer. Professionally designed graphics and materials will convey an image to your customers of expertise that they can trust and relie on.
STAND OUT IN A CROWD
Every day we are bombarded by thousands of advertisements all vying for our attention. Your best defense against becoming a part of the noise is through great design that captures your audience’s attention. And the best way to ensure you get that eye-catching design is to hire a graphic designer.
It makes sense that doing things yourself will save you money. Unfortunately, in the world of printing that sometimes isn’t the case. Unless your file is prepared precisely the way it needs to be for printing, you may find that it costs more to prepare the file for printing than it would to simply hire a designer to do things from the start.
KNOWS THE SOFTWARE
Some people would have you believe that with Photoshop they can do anything. And the truth is that you can do anything with Photoshop – poorly. No single program can handle all the jobs needed to create quality materials and a designer knows how to put each program to it’s best use for quality results every time.
Article By Gwen Canifield