Fall has two major holidays to rally around, Halloween and Thanksgiving. This is the time of the year to tie your marketing in with community events. For instances, sponsoring a haunted house can really ramp up business. Thanksgiving, on the other hand, is a time for reflection, family, and gratefulness. Passing the savings onto customers goes great with the “thankfulness” theme of the season.
We’d love to connect with trade or service companies – carpet cleaners, home remodelers, painters and such, who are seeking customers ready to spruce up their homes for the upcoming holiday season. Customers are now looking for holiday offers, promotions, and other ways to save.
We offer frightfully good graphic design, monstrously competitive pricing and cackling great customer service. Call today to plump up your fall promotions!
360GS, specializing in visual communications.”
It’s true that trade shows may be too costly for first-time business owners, their lean marketing budgets usually are already stretched with basic start-up costs. Developing a great trade show exhibit, training sales staff and travel expenses – to and from the event, and the cost of hotels and food, it is not an inexpensive marketing process. However, like most marketing mediums, with a bit of creativity and the right strategy, a trade show can be a very profitable choice to promote your company.
With the right strategy, every trade show you attend is an opportunity to drastically expand your company’s customer base. The people who attend trade shows tend to be motivated, interested in the products or services your company offers, and often ready to commit to a deal on the spot.
Trade shows are powerful marketing mediums. Here are some staggering numbers to consider:
• B2B exhibits were reported at 39% of all marketing budgets were directed at trade shows since 2011. The resilience of trade show has been fairly steady over the past several years.
• 81% of trade show attendees have company buying authority, meaning that 4 out 5 people walking the aisles are potential customers.
• 78% of trade show attendees travel more than 400 miles to attend, meaning that as an exhibitor, you will be getting national audience at many trade shows.
• 99% of marketing claim that they found “unique value from trade shows that they did not get from other marketing mediums”. The most valued aspects of trade shows were the ability to see lots of prospects and customers face-to-face, at the same time.
• The average attendee spends 8.3 hours viewing trade show exhibits, giving the exhibitor plenty of opportunity to connect with their target audience – even multiple times in one show.
Source: CEIR: The Spend Decision: Analyzing How Exhibits Fit Into The Overall Marketing Budget
You can achieve brand awareness, lead generation and build relationships by exhibiting in a trade show or event.
Brand Awareness: Consistent branding is a huge aspect of your business’ marketing success, especially in service-oriented industries. Trade shows offer a great opportunity to build your company’s reputation, integrity and trust. Plus it portrays your company as being a serious contender in the marketing place, with strategic planning and booth placement, a company can position itself within its marketing niche, creating a powerful image of an “established brand” in the eyes of potential customers.
Lead Generation: You can drastically expand your company’s customer base with exhibiting at a trade show. The people who attend trade shows are usually more motivated, seeking new and/or better products and services, and often are ready to commit or purchase on the spot. This is a much more worthwhile process of finding leads, then cold-calling from a database or business directory. To be more successful, set concise sales goals and objectives for your team, before the show or event. Interact with every person that enters your exhibit, as everyone is a potential target and keep notes of your contacts for follow-up after the event. A successful show could keep your sales team busy for months connecting with prospective customers and closing deals.
Build Relationships: Trade shows are great networking events for you and your staff in three ways. You can build strong working relationships with potential customers, offering them the promise of exceptional customer services; you also have the opportunity to casually meet your competition, and evaluate your product or services and prices against them; and third, you have the chance to build business support and alliances, products and services that may benefit your own company. Make time to leave your booth and just walk around the floor on a fact-finding mission. It is very beneficial to see what your competition is doing right or what they may be doing wrong. Posing as a potential customer, take note of the giveaways that being distributed – do they relate to the company and would you remember them from the item. You can also research competitor’s prices and information about their latest products. After the show or event, you can evaluate the positioning of your products/services; critique your sales team’s performance and interaction abilities; and the effectiveness of your own marketing strategies.
By having an attractive and eye-catching exhibit that is consistent with your marketing branding, have plenty of collateral pieces and memorable giveaways to distribute to the people for future reference and including your social media information so that event attendees can later connect with you online, will strengthen your brand awareness. Not all potential customers appreciate the direct marketing approach. They may find it intrusive and annoying, whereas the attendees of show and events are there by choice or as a benefit given by their company. They are out of their “business routines” and are more open and enthusiastic to finding the treasures of the show. The potential profits gained from a successful show or event can greatly exceed the cost of being an exhibitor.
360GS can jump-up your success as a show exhibitor with well-designed and affordable start-up show kits, starting at just *$575. Or we can create customized displays to fit your individual needs and budget.
*Pricing may be updated if needed, as per availability. Does not include the cost of Design and layout.
Customized brochures are one of the best ways to bolster business, large or small. Brochures are one of the most diverse marketing mediums available since they are suited to a wide variety of situations. They serve as an interactive guide when explaining products and services, and point out key features and benefits to the customer. Since brochures are relatively inexpensive, they represent the perfect pitch when operating on a smaller budget.
3 quick and practical tips that can boost your brochure and help you promote your business more effectively:
1. Avoid stock photos –Make your brochure personal! Stock images are recognizable with today tech savvy consumers. Use images unique to your company, that will illustrate your companies services or products. Even though we live in the era of Internet marketing and long-distance business relationships, we all value a touch of personal contact. So take a deep breath, leave that stock photo behind and go for a professional picture of yourself instead. Note: Avoid filling your brochure with staff photos. Unfortunately, valued staff members may change over time and will out-date and limited the life span of your brochure.
2. Shrink the copy –Your business brochure should provide your prospective customer or client with a quick overview of who you are and what your company can do for them – “quick” is a keyword here. You do not need to provide a complete list of your qualifications and expertise. The potential customer will not have the time to read through a whole narrative of your company – so keep it short and focused. Include key benefits and information about your company, but leave some information out to discuss when you actually meet them face-to-face.
3. Include a call-to-action – Calls-to-action are a tactful and effective way to wrap it all up, and prompt the targeted audience into the desired “action”. This will maximize the impact and effectiveness of your business brochure.
Need to create a customized brochure, or refresh and update your current advertising and marketing materials? Contact 360GS today.
The Least Expensive Direct Mail Program Available, but is this Right for Your Business?
According to BizReport, up to 85% of customers will come from a 5-mile radius from the point of business or event.
With that in mind, Mail Marketing for Everyone (DMME) is a way to deliver direct mail to every mailbox in a given area and saturate the businesses and/or residents in surrounding region. This is very similar in comparison to traditional postcard mailings that use an “occupancy” or “current resident” mailing list, that offers no specific demographic choices. With DMME, there are three (3) general demographics to work with – age, income level and household size, but you cannot be very specific in targeting your audience with this criteria. You select a zip code or a specific postal route, and you “mail” to each and every address in that selected area. Another substantial difference from traditional direct mail marketing is that DMME is hand-delivered to each individual post office based on the postal routes chosen.
What’s The Benefit?
Cost. Plain and simple. DMME for as a low as 20¢ per piece. That’s less than half the price of Bulk Mail, and less than a third of the price of a First Class stamp. If you’re looking to blanket an area with your advertisement, and you’re not particularly concerned about only delivering to targeted groups, a fifty percent cost savings may suddenly make direct mail an affordable and viable option for you. Also, even the smallest DMME postcard–with its larger size and having no mailing panel, offers substantial space for you to relay your advertising message or company information.
What’s The Catch?
USPS does have some requirements if you want to take advantage of DMME. The biggest one is you have to take your mailing to the local post office yourself. This may be difficult if you are covering an area out of towns or even, out of state. Fortunately, USPS does offer shipping options, for an additional cost. However, using an experienced mailing provider will take the headache out of “hand” delivering on your behalf.
There are additional requirements for the size and format for the mail piece, and how the pieces need to be bundled and labeled, when you drop them off. This isn’t as strict as with traditional direct mail marketing, but it can be time consuming.
Is DMME Right for your Company?
Every business owner would like to cut costs in half. But that doesn’t mean DMME is right for every business. If your business targets a very specific customer base, DMME may not be for you. For an example, a lawn or tree trimming service probably wouldn’t want to send to every address in an area if a large percentage of households are apartments or condominiums where the residents aren’t responsible for mowing the lawn or trimming the trees.
However, consumer based businesses that offer special promotions, are particularly well suited for DMME, such as:
- Auto Mechanics
- Carpet Cleaning
- Car Washes
- Computer Repair
- Dental Offices
- Dry Cleaning
- General Retail
- Lawn Care
- Real Estate
- House Cleaning
- Insurance Agencies
- Pest Control
- Security Services
- Barber Shops, Salons And Spas
- Tax Prep
- Urgent Care
Not every advertising tactic is ideally suited for every business, but there are quality options available, ones that can be customized to meet your marketing needs. Contact 360GS, to explore Direct Mailing Marketing for Everyone and if it is good choice for you.