Direct Mail Campaigns that work!
Direct mail is still one of the most important tools of your marketing plan. It can be extremely powerful marketing channel, as it provides a straightforward and targeted approach to engaging and persuading potential customers. Despite the rising costs of postage and printing, postcard marketing remains an effective direct marketing tactic that can be easily incorporated into your small business marketing mix. Many entrepreneurs are simply seeking a low-cost, easy-to-implement sales tool, and aren’t wrapped up in the latest tech fad. For “tech-less” marketing, old-fashioned postcard marketing is a great option. A clear and precise postcard packs a powerful marketing punch for many a startup or small business.
What you need is a postcard marketing campaign, not just a single mailing. It is the consistent repetitive mailings that are exceedingly more effective than a one-time shot-in-the-dark mailing. When someone sees your company name over and over again, it builds credibility and familiarity. Although it may take a number of contacts with a customer before it leads to a sale, the eventual increase in revenue usually far offsets the small cost of postcard printing.
Contact us today! Let 360GS help you develop a personal direct mail campaign, to your targeted audience.