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Door Direct Mailing for Everyone…And it works!

August 1, 2020 By 360GS Leave a Comment

Direct Mail Marketing for Everyone!

“BizReport 2010, reported that up 85% of a business’ customers come from a 5-mile radius of their location. “

Reach the customers who matter most to your business in nearby neighborhoods. You don’t need to know names or street addresses. Simply identify the neighborhoods you want to target and your printed piece is delivered to every active address in your target area – residential, businesses or both! You can send as little as 250 mail pieces or up to 5,000 mail pieces per day per ZIP Code. Earn more ROI for your marketing budget, with Every Door Direct Mail Marketing.

Contact 360GS today is see if DMME is right for you!

360GS

Filed Under: Graphic News and Information, New Business Startups Tagged With: EDDM Source, Every Door Direct Mail Source, Marketing for small businesses, professional graphic design, Small Business Marketing Solutions

Is Direct Mail Marketing for Everyone Right for Your Business?

June 2, 2014 By 360GS Leave a Comment

The Least Expensive Direct Mail Program Available, but is this Right for Your Business? 

MailboxWhat Is Direct Mail Marketing for Everyone?

According to BizReport, up to 85% of customers will come from a 5-mile radius from the point of business or event.

With that in mind, Mail Marketing for Everyone (DMME) is a way to deliver direct mail to every mailbox in a given area and saturate the businesses and/or residents in surrounding region. This is very similar in comparison to traditional postcard mailings that use an “occupancy” or “current resident” mailing list, that offers no specific demographic choices. With DMME, there are three (3) general demographics to work with – age, income level and household size, but you cannot be very specific in targeting your audience with this criteria. You select a zip code or a specific postal route, and you “mail” to each and every address in that selected area. Another substantial difference from traditional direct mail marketing is that DMME is hand-delivered to each individual post office based on the postal routes chosen.

What’s The Benefit?

Cost. Plain and simple. DMME for as a low as 20¢ per piece. That’s less than half the price of Bulk Mail, and less than a third of the price of a First Class stamp. If you’re looking to blanket an area with your advertisement, and you’re not particularly concerned about only delivering to targeted groups, a fifty percent cost savings may suddenly make direct mail an affordable and viable option for you. Also, even the smallest DMME postcard–with its larger size and having no mailing panel, offers substantial space for you to relay your advertising message or company information.

What’s The Catch?

USPS does have some requirements if you want to take advantage of DMME. The biggest one is you have to take your mailing to the local post office yourself. This may be difficult if you are covering an area out of towns or even, out of state. Fortunately, USPS does offer shipping options, for an additional cost. However, using an experienced mailing provider will take the headache out of “hand” delivering on your behalf.

There are additional requirements for the size and format for the mail piece, and how the pieces need to be bundled  and labeled, when you drop them off. This isn’t as strict as with traditional direct mail marketing, but it can be time consuming.

Is DMME Right for your Company?

Every business owner would like to cut costs in half. But that doesn’t mean DMME is right for every business. If your business targets a very specific customer base, DMME may not be for you. For an example, a lawn or tree trimming service probably wouldn’t want to send to every address in an area if a large percentage of households are apartments or condominiums where the residents aren’t responsible for mowing the lawn or trimming the trees.

However, consumer based businesses that offer special promotions, are particularly well suited for DMME, such as:

  • Auto Mechanics
  • Carpet Cleaning
  • Car Washes
  • Computer Repair
  • Dental Offices
  • Dry Cleaning
  • Fitness
  • General Retail
  • Lawn Care
  • Restaurants
  • Real Estate
  • House Cleaning
  • Insurance Agencies
  • Pest Control
  • Security Services
  • Pharmacies
  • Barber Shops, Salons And Spas
  • Tax Prep
  • Urgent Care
  • Veterinarians

Not every advertising tactic is ideally suited for every business, but there are quality options available, ones that can be customized to meet your marketing needs. Contact 360GS, to explore Direct Mailing Marketing for Everyone and if it is good choice for you.

Filed Under: Graphic News and Information, Marketing Trends Tagged With: Direct Mail Marketing, EDDM Source, Every Door Direct Mail Source, Marketing for small businesses, Marketing Materials for small business startups, Marketing Strategies

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Door Direct Mailing for Everyone…And it works!

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